The clean beauty and personal care industry has seen an explosive rise in popularity. In fact, the global clean beauty market is expected to reach a value of $15.3 billion by 2028 (up from $8.25 billion in 2023). As consumer demand for safer products grows, more and more brands are jumping on this marketing train, regardless of their convictions, might I add, and proudly touting their products as “clean,” “non-toxic,”…
